Sepia MCMS

Media Campaign Management System

The advertising industry is one of the most dynamic and ever increasing. Whether it is print media, electronic or billboards, it is a necessity for every business. This means that it is filled with a lot of complicated processes, and hence the need to record quite a lot of information arises

Managing all information on paper records cannot just be difficult and complicated, it would require a lot more hard work and time than if the processes were automated.

Hence addressing just such difficulties, Sepia Solutions came up with the Media and Client Management System which covers the following main functions, and many others:

  • Publishing of ADs for client in different newspapers and TV channels.
  • Manage ATL and BTL activities in the system.
  • Create and plan media schedules for Newspaper, Magazine, TV, Cable and Outdoor.
  • Handle entire campaigns from plan to bill, from a single system.
  • Assign jobs to multiple departments, so they can estimate and bill their services, time and materials
  • Automatically calculate agency commission
  • Manage and schedule media booking. Know the placement and cost of every booking
  • Generate pdf or printed media orders to be sent to media house
  • Raising client invoices and matching supplier invoices
  • Generate pdf or printed estimates and quotes to be sent to advertising agency clients

Following is the business process that our system follows:

Some of the modules of the system include the following:

  • Client Management Module
  • Campaign Management
  • Estimation Management Module (Media Planning)
  • Release Order Generation Module
  • Tracking Report/Transmission Certificate Module
  • Billing Module
  • Proposal Generation Module
  • Task Management/Issue Tracking Module
  • Vendor Management Module
  • Reporting Module
  • Miscellaneous features

and others.

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